Barry's Sunday Service - Your Weekly Newsletter
Something to read and ponder about while dunking a biscuit (that's a "cookie" for my Mericun chums) into a cup of tea on a Sunday.
Dearly Beloved,
Welcome to this week's Sunday Service...
Something to read and ponder about while dunking a biscuit (that's a "cookie" for my Mericun chums) into a cup of tea on a Sunday.
So, lets get into it...
TIP / OPINION / WHAT I DID
Checklists. Let's talk about checklists.
I must admit, I didn't "get" the appeal until a year or so ago.
For a lead magnet, I was stuck in a "value anomaly". Basically, I imagined that people needed BIG value if they were going to trade their email for something and most folks equate value with quantity.
So, if you have something that, at best, would be a couple of pages long, how could that stack up?
The reason why checklists are so sought after these days is that they do a job in a remarkably simple and fast way. No-one wants another bloody ebook or wants to wade through 20 videos. Who has time for all of that?
What they are looking for is a either a simple route out of a problem or a simple route into something good.
And if you can provide that in a practical way, a step by step action plan, that is MASSIVELY valuable. Another advantage is that they are quick and easy to create.
But there are another uses for checklists.
I use them for myself in my business to complete projects that have "many moving parts" to them.
I find that if I have a step-by-step checklist, then when I come to do that particular job again (sometimes months after I have done it before) it is not only an aide memoir to stop me from forgetting an important step, but it makes everything faster as I am "forced" to do what needs to be done in the correct order.
In my last product (and in the one launching this week) I have also used checklists in another different way.
When I have previously created user instructions, I have either used videos or a pdf user manual. I decided to try using an interactive checklist instead (using Kuicklists) and the feedback I have received has been overwhelmingly positive.
I have also received fewer support requests. Previously, most people went wrong when they didn't read the instructions - or they read them and did them in the wrong order. A checklist in the correct order pretty much stops that from happening.
Now, you don't need to use a clever system like Kuicklists. You may have pdfs that are printed out, some people a a whizz with spreadsheets and can do checklists in them (I can't) or I imagine Trello could be used as a kind of checklist.
So, checklists are not as boring as they sound. Use them!
There. Good advice for a Sunday
Last week round up
Vidnami Had A Promotion
This ship has sailed for now. Watch out for future promotions, though.
Coming Up
I have a new product coming out on Wednesday! It is a complete affiliate Done For You funnel for anyone in the Personal Development niche - or for anyone who wants to enter the niche!
Keep your eyes peeled for an email from me in the next few days with more information!
That's all for now.
Another one next week!
Oh...and thank you for reading down this far!
Speak soon,
Barry
https://barryrodgers.com
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